Find casual company names to avoid sounding like an AI

Discover the natural, casual names companies actually use internally to make your outreach feel personal and researched instead of robotic.

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Tools

Clay

Categories

AI Research

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Created by

E

Elias Stråvik

Head of GTM Engineering

Overview

When building lead lists for outreach, using formal company names like "Global Payments Inc." or "Dallas Independent School District" immediately signals that you haven't done proper research. This template goes beyond Clay's normalized company name column to find the casual names companies actually use internally - like "U of T" instead of "University of Toronto" or "Dallas ISD" instead of the full district name. This makes your outreach sound natural and human rather than robotic and automated.

How it works

  1. 1
    Input company websites or names into your Clay table
  2. 2
    The template researches each company's website to find how they refer to themselves casually
  3. 3
    AI looks for clues like news sections, internal communications, navigation menus, and footers
  4. 4
    Identifies acronyms, nicknames, and simplified names used in casual contexts
  5. 5
    Removes corporate suffixes (Inc., LLC, Ltd.) and special characters that sound unnatural
  6. 6
    Returns the casual name that employees and customers actually use in conversation
  7. 7
    Use these natural names in your outreach to sound like you know the company