Score leads with AI to identify best-fit prospects

Use AI to automatically score leads based on their profile and signals, helping you figure out who's a good fit for your offerings and how to tailor your messaging.

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Account & Lead Scoring

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Created by

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Elias Stråvik

Head of GTM Engineering

Overview

Figuring out which leads to prioritize can be time consuming. This template uses AI to analyze each lead's profile and signals to determine if they're a good fit for your company and offerings. You'll get detailed scoring that shows profile information, relevant signals like what they're posting about on LinkedIn, and a summary with top positive indicators. This helps you understand who to reach out to, how much effort to put in, and how to tailor your messaging for each lead.

How it works

  1. 1
    Import company data from your company research table with context about your offerings
  2. 2
    Add leads with their name and LinkedIn profile to score them against your company
  3. 3
    AI analyzes each lead using JSON schema to structure profile, signals, and summary data
  4. 4
    Review scores including top positive indicators like GTM leadership roles and LinkedIn activity
  5. 5
    Use scoring to filter and sort leads, then tailor your outreach messaging accordingly